One of the things as a blogger I have learnt to do is experiment, especially when it comes to social media. While I can keep writing, it would actually not be of any use, if there isn’t anyone who reads it. Social media is a great way to share the passion that you have put into your writing with potential readers and people who share the same interest at you.
Affimity is an interest-based social media network. Imagine a TV where you have various channels – Travel channels, Cookery, News and general entertainment to name a few. Based on your interest and mood, you switch to the one that interests you the most and watch the same. Affimity is that kind of a system where the social feed is categorised into specific channels. You can choose your channel and read or post your own feed within that channel.
- There are over 30 interest channels – based on your topic of interest. From hobby based topics like Travel, Food, Fitness, Beauty to serious interests like digital and politics, Affimity has a dedicated channel for all. Each channel has a separate newsfeed that allows its subscribers to view only discussions and news related to that. The interface is quite simple and similar to the news posts in Facebook, making it very easy for the user to get latch on to. There isn’t any restriction on the number of channels that you have to subscribe to – hence, if you have varied interests, you could be a part of more than one.
- Affimity appealed to me from two perspectives – as a travel blogger as well as a passionate traveler. Here is why –
As a Travel Blogger
1) Sharing with relevant audience – With a base of exclusive travel passionate followers, my posts found a better reception. The Travel channel subscribers were interested in what I posted, queried more and even clicked through my posts – a fact I know for sure as Affimity appeared as a referral traffic on my blog analytics.
2) Flexibility in posting – whether it is just a link post or a poll or even an image post, Affimity allowed me to share as I wished.
3) Followers and Friends – I managed to get several friends and followers on the channel itself. Just as you have followers on Twitter and Facebook, Affimity allows its subscribers to follow each other.
4) Engagement – Affimity is a digital TV that was not just about passive viewing but active engagement. Unlike a TV, where you can just view things and not really comment, Affimity allowed my readers to not just view but also, engage with me through comments and queries.
5) Mobile App – Affimity already has a mobile app on both IOS and Android. This definitely works for me as a travel blogger.